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David Lau
Director – Asia and Business Development
Country Territory: Asia and Indian subcontinent
Grow and support international markets across various market segments; collaborate with distribution partners; facilitate educational and product application seminars; conduct training sessions to support distributors and customers; and partner with global accounts, agrochemical, crop protection, and seed companies, and government agencies to support their research and production initiatives through the application of measurement technologies.
Education/Associations:
B.A. Economics and German, Stanford University; M.B.A. Marketing and Finance, Duke University, Fuqua School of Business
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Martin Roeder
International Sales Manager
Country Territory: South America, Africa, Middle East, Northern Asia, and Australia
Work with distribution networks to understand customer needs and provide training and product expertise to help better meet those needs and improve production.
Education/Associations:
B.S. Agriculture, La Molina University, Peru; M.B.A., University of Piura, Peru
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Ralph George
Director Of Sales Europe, Middle East, and Africa
My passion is bringing new technologies to farming communities in the EMEA region. As the global population dynamic increases, agriculture strives for new technologies to ensure we can feed the world based on a forecast of 9 Billion people in 2050. Growers are faced with perpetual resource constraints such as water scarcity, plant protection solutions and the lack of additional land to increase production. Having 30 years’ experience in irrigation and integrated crop agronomics, it is apparent growers require more measurement tools and methods to ‘Measure to Know’ plant and soil requirements to optimize crop production.
Education/Associations:
Agriculture Diploma, Cedara Agricultural College, South Africa
AVCASA certification for crop protection advisor, South Africa
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Emiliano Maciel
International Sales Coordinator
Milo provides daily support to the International Sales Team. As liaison for the customer with respect to warehouse and logistical needs. He ensures correct order entry, and monitors, supports and assists with customs issues en route.
He uses strong verbal and written skills, handling multiple high priority projects successfully.
Fluent in Portuguese.
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Cosmin Sabau
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Kai Zhang
Technical Sales Consultant
Asia Business Development, China
Kai Zhang brings a significant amount of professional experience in supporting distributors through training and support.
Education/Associations:
B.S. Applied Meteorology, China Agriculture University, Beijing
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