To Measure Is To Know

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Mike Thurow
President, CEO & Founder
Vision is my sixth sense. With a broad knowledge of the agricultural & horticulture markets worldwide, Spectrum has been blessed with success in developing new products for our markets. The challenge is getting growers to change and measure things they never measured before. We know that producers and researchers need more data in order to make better, objective decisions. The scarcity of water worldwide and the need to protect the environment will drive our future strategy.  Spectrum is fortunate to have passionate employees who are focused on delivering exceptional customer satisfaction.
B.S. Ag Engineering-Mechanization; Western Illinois University, M.B.A.; Keller Graduate School of Management



Larry Reents


Larry Reents
Vice President of Finance, Operations, HR & IT                                                    

Broad Finance, Accounting, and Strategic Initiatives experience in the Food and Business    
Services (including Software) industries. Strong cross functional leader who continuously     
seeks opportunities for process, operational and systems improvements that grow revenue, 
reduce costs, and limit risks.
Education/ Associations:
B.A- Economics, MBA - Finance/Accounting - University of Illinois - Urbana
Passed Illinois CPA Exam



Maricela Gamboa
National Accounts Sales Engineer


Maricela has worked at Spectrum Technologies since 2009. She currently assists customers with technical questions and troubleshooting, along with testing new products and cloud/mobile apps for the product development team.

Major in Mechanical Engineering Technology & Minor in Business Management, Southern Illinois University

David Lau
Director – Asia and Business Development


Country Territory: Asia and Indian subcontinent

Grow and support international markets across various market segments; collaborate with distribution partners; facilitate educational and product application seminars; conduct training sessions to support distributors and customers; and partner with global accounts, agrochemical, crop protection, and seed companies, and government agencies to support their research and production initiatives through the application of measurement technologies.

B.A. Economics and German, Stanford University
M.B.A. Marketing and Finance, Duke University, Fuqua School of Business

Ralph George
Director Of Sales Europe, Middle East, and Africa


My passion is bringing new technologies to farming communities in the EMEA region. As the global population dynamic increases, agriculture strives for new technologies to ensure we can feed the world based on a forecast of 9 Billion people in 2050. Growers are faced with perpetual resource constraints such as water scarcity, plant protection solutions and the lack of additional land to increase production. Having 30 years’ experience in irrigation and integrated crop agronomics, it is apparent growers require more measurement tools and methods to ‘Measure to Know’ plant and soil requirements to optimize crop production.

Agriculture Diploma, Cedara Agricultural College, South Africa
AVCASA certification for crop protection advisor, South Africa

Emiliano Maciel
International Sales Coordinator


Milo provides daily support to the International Sales Team. As liaison for the customer with respect to warehouse and logistical needs.  He ensures correct order entry, and monitors, supports and assists with customs issues en route.

He uses strong verbal and written skills, handling multiple high priority projects successfully.

Fluent in Portuguese.

Beth Randall
Director of Operations


Beth has been with Spectrum since 2011. She started her career at Spectrum in Product Development, then moved into Customer Satisfaction. 

In her most recent promotion to the Director Of Operations she is responsible for managing of the day-to-day operations of the company which includes manufacturing,warehousing,shipping,receiving, and the return / repair process. 

The technical support staff and the Manager Of Supply also report to Beth. 

B.S. Computer Technology, Purdue University

Doug Kieffer
Product Training Specialist


Doug has been with Spectrum since 2000 and has worked closely with the sales, marketing, and product development teams. He is currently with the Customer Satisfaction team where he assists with customer technical questions and performs service on products sent in for repair. He also provides internal training for new employees and product releases.

B.S. Aeronautical/Astronautical Engineering, University of Illinois
M.S. Mechanical/Aerospace Engineering, NC State University
M.S. Natural Resources and Environmental Sciences, University of Illinois

Octavio Valle
Senior Technical Support Analyst


Octavio provides technical support for customers on all our products and software. 

Associates Degree in Electronics Engineering Technology, ITT Technical Institute