Marketing Manager
Job Description
Company
Spectrum Technologies develops and markets affordable plant measurement solutions to the agricultural and horticultural markets throughout the world. Founded in 1987, Spectrum Technologies is headquartered in Aurora, IL. The company’s technology is focused on four primary product groups which include 1) Weather and Environmental Monitoring, 2) Nutrient Management Tools, 3) Integrated Pest Management Tools, and 4) Soil Moisture and Quality Measurement. Spectrum has received 24 prestigious AE50 awards from the America Society of Agricultural Engineers for innovations in product and system design. Spectrum has over 14,000 customers in over 75 countries worldwide.
Position
This position will report to the Vice President of Sales & Marketing and will be responsible for the development and execution of marketing strategies to boost revenue through the increase of brand awareness and market position. This role is responsible for collaborative creation, implementation, and measurement of successful, comprehensive marketing programs. This position has one direct report.
Duties & Responsibilities
Responsible for developing and maintaining marketing strategies to meet organizational objectives. Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed. Oversees all marketing, advertising and promotional activities.
-
Develops a Strategic Marketing Plan for each new product launch.
-
Provides input to new product requirements, forecasts, target markets, competitive information, and pricing.
-
Specifying market requirements for future products by conducting market research supported by on-going visits to customers and non-customers.
-
Responsible for the marketing of professional line of Plant Measurement Technologies to the agricultural and horticultural industries.
-
Demonstrates technical marketing skills and product knowledge of product line.
-
Develops annual marketing plan in conjunction with sales department which details activities to follow during the fiscal year, which will focus on meeting organizational objectives.
-
Manage the Marketing Department Budget. Delivery of all marketing activity within agreed budget. Direction of marketing staff where budgets are devolved.
-
Capture testimonials from customers.
-
Measure customer satisfaction with products and services.
-
To manage all aspects of print production, receipt and distribution.
-
Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.
-
Developing and implementing a company-wide go-to-market plan for new products, working with all departments to execute.
Requirements & Qualifications
-
Bachelor’s Degree in Marketing or related field
-
3-5 years of experience in marketing in the agricultural industry.
-
Experience with enterprise software solutions and large, complex organizations.
-
Experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives.
-
Strong understanding of customer and market dynamics and requirements.
-
Proven ability to oversee all marketing, advertising and promotional staff and activities
-
Effective, strong presentation and communication skills, both verbal and written
-
High level of accountability, team player
-
Ability to effectively communicate with senior leaders internally and with customer
-
Extensive experience with new market and sales channels – developing product launches
-
Experience creating strategic alliances and partnerships
-
Ability to successfully handle multiple, high priority projects
-
Computer literacy and proficiency in word processing, spreadsheet, and presentation software is required.
-
Experience in the Agricultural industry.
Pay, Benefits & work schedule
-
Spectrum Technologies offers competitive salaries, a benefits package which includes a 401(k)
-
Bonus program
-
Opportunity to move and grow within our organization
-
Ability to travel up to 25%
Equal Employment Opportunity
-
Spectrum Technologies is committed to providing equal employment opportunities in all employment practices without regard to race, color, religion, sex, national origin, citizenship, marital status, age, veteran’s status, disability, sexual orientation or any other characteristic protected by law.
Equal Employment Opportunity
-
Spectrum Technologies is committed to providing equal employment opportunities in all employment practices without regard to race, color, religion, sex, national origin, citizenship, marital status, age, veteran’s status, disability, sexual orientation or any other characteristic protected by law.
-
Interested candidates should send resumes to careers@specmeters.com